First Pyrus concept store

Pyrus will be making its retail debut by launching its first concept store situated within the Central London on July 30th 2010. The UK based brand will be taking an 880 sq. ft unit near department store Liberty, located in London’s

Newburgh Street. The store will be spread over two floors featuring the boutique on the ground floor will display collections, accessories and exclusive items, while The Basement Gallery will be a showcase space for contemporary art.

The gallery space will collaborate with existing galleries that include Nettie Horn and Mauger Modern Art. The Nettie Horn gallery has a list of patrons that include Charles Saatchi. The first show will feature the artist of the moment Debbie Lawson who has recently completed a commission for new boutique hotel in the East End called Town Hall Hotel.

The store interior will combine weather beaten surfaces and earthy textures alongside metal pipe work rails, exposed light bulbs with ceramic holder, reclaimed theatre barn-door lights as well as personally selected pieces by the designers including vintage mirrors, old wooden chairs and a fruity scent that will fragrance the entire store.

The brand currently holds 120 accounts in its portfolio that include department stores Fenwick in London and Opaque in Japan along with key multiple independents including The Flannels Group, Anthropologie, Question Air and Anna. As well as offering Pyrus mainline collections, the boutique will also present exclusive jewellery, accessories and deliver new styles every 2-3 weeks.

Simplicity and style is key to the duo’s design philosophy with an old-world look, inspired by antique laces, vintage pieces, fabrics and books. The brand was launched in 2005 by husband and wife design duo Lorraine and Ash Johnson.

Image: Pyrus