Forever 21 opens first Scottish store

American fast-fashion retailer Forever 21 has unveiled is latest UK store on one of Scotland’s busiest shopping streets in Glasgow. Located within the new 70 million pounds retail development, Buchanan Quarter on Buchanan Street in Glasgow, Forever 21

has opened a 61,000 square foot store to mark the largest-ever letting on the street.

The store will feature the brand’s mainline apparel and accessories lines, as well as the retailer’s other labels including its contemporary women’s line, Love21, its 21Men, offering fast fashion to men, and its Forever21+, its plus size range. In addition, the flagship will also house the brand’s lingerie and footwear collections and its cosmetic line, Love & Beauty.

Forever 21 continues expansion in the UK

Linda Chang, global marketing director for Forever 21, said: “Glasgow is known for being fashion forward and serves as a great location for our first flagship store in Scotland and further expansion in the UK.”

This store marks the Californian-based retailer’s seventh store in the UK, Forever 21 has previously opened stores in Birmingham’s Bullring, Westfield Stratford City, Bluewater, Lakeside, Trafford Centre, as well as on London’s Oxford Street.

Other retailers joining Forever 21 in the Buchanan Quarter development are Gap, Office, Skechers, and Fat Face, as well as the debut Scottish store for sports brand Vans.

Developed by Land Securities, this is the firm’s second major shopping development in a week, as it also launched Trinity Leeds, a one million square foot shopping centre that cost 350 million pounds last Thursday.

Commenting on the launch, Robert Noel, Chief Executive of Land Securities, said: “The opening of 185-221 Buchanan Street in Scotland’s No.1 retail City is further evidence of the strength of our confidence in the Scottish market.

“We are delighted to have introduced new brands to Scotland and are confident that Buchanan Street will further enhance the City’s retail credentials.”

Image: Forever 21 - Buchanan Quarter