H&M unveils latest designer collaboration

Fashion retailer H&M has announced a spring designer collaboration with the Italian brand Marni, famed for its original prints and inventive spirit. Marni’s Founder and Creative Director Consuelo Castiglioni has designed a clothing and

accessories line for both women and men, which will be available from March 8, 2012 in around 260 stores worldwide and online.

“I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,” said Consuelo Castiglioni, Founder and Creative Director.

For women, the colours are vivid and the prints are bold, and all the silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. The collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.

“We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring,” added Margareta van den Bosch, Creative Advisor H&M.  

The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.

Images: Magnus Magnusson/H&M – featuring Consuelo Castiglioni, Founder and Creative Director Marni