H&M's first blogosphere collection
By FashionUnited
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Exclusively to be sold in Sweden, style consultant and blogger Elin Kling is teaming up with H&M. The collection will launch on February 3rd, and sold at ten stores in Stockholm, Göteborg, Malmö, and Uppsala. Each sale will donate 10% to
UNICEF.At the end of last year in November, H&M Groups sales in local currencies including VAT increased by 17% compared to the same month previous year. In comparable units sales increased by 8%. The total number of stores came to 2,206 on 30 November 2010 versus 1,988 the year before.
After opening their first US store a decade ago in New York, last month Las Vegas opened to continue expansion on the West Coast. The new store features a 15m atrium with disco balls. For 2011, the high street company is looking to open its first Singapore store.
Image: Elin Kling for H&M
Elin Kling
Hennes Mauritz
H&M
Style by Kling