Harrods Media launches

With FashionUnited recently bringing news of Harrods’ digital development plans, now the luxury department store has announced the launch of a whole new portfolio, Harrods Media. Harrods Media will oversee all media based solutions in house and

personally develops digital offerings for its in-store screen network of 150 screens, which provide advertising.

Plans include creating a fully functional website and an online magazine focusing on high end fashion brands.

This development aims to consolidate the company’s position as a leader within the retail industry. Speaking about the launch, Director of Advertising and Sponsorship Guy Cheston said: “After a number of years developing and investing in a credible and extensive media portfolio, it was logical for us to establish Harrods Media as a recognised department within the business.”

Harrods hopes to be at the forefront of growth as an online retailer and feels that the luxury market lends itself well to new media. A statement from the company stated: “Harrods Media is in the enviable position of being able to target elite and often hard to reach customers at the point of sale.

“We have an impressive client base and invaluable partnerships with some of the leading brands from around the world.”

In support of the launch, a new website has been established with further details of opportunities available to customers. Consumers can visit www.harrods-media.com for more information.