Holographic fashion show

As part of fashion event Style Birmingham Live, catwalk show Redefinition is taking place at shopping centre Bullring from 23-25th September. Among the models is Britain’s Next Top Model 2010 winner Tiffany Pisani steps, alongside another special

guest on stage. Real life and holographic models will showcase the AW11 trends. The show will be presented by 3D technology on a holographic backdrop.

The Show: Redefinition takes inspiration from gothic-influenced Dark Romance, and elegant 40s Flair inspired by Hollywood luxe and silhouettes. Several of the centre’s shops, including Reiss, French Connection, Forever 21, COS, River Island and Kurt Geiger will take part in the show. The make-up is provided by The Body Shop and hair created by Regis at Debenhams in Bullring.

Louise Hamer-Brown, Head of Marketing at Bullring, commented: “The Show: Redefinition is set to redefine the fashion show. We’re known for pushing the boundaries during our shows at the centre, having incorporated an element of drama and theatre into the shows we’ve hosted before, but The Show: Redefinition is different combining the elements of pioneering technology, that only a handful of retailers have used before, and fashion to create a truly head-turning illusion. It’s a first for Birmingham, a first for any shopping centre in the world.”

Bullring is owned by a partnership between three property developers and investors including Hammerson plc, Future Fund and Henderson Global Investors Ltd.

Image: Browse Bullring