Hong Kong gets first invitation-only fashion trade show

According to The Hub, it is the first “invitation only, branded fashion trade show in Asia”. The new fair on the block will be held from 28th to 30 August at Asia World Expo in Hong Kong. The bi-annual event will make its debut with more than 100

international fashion brands, 3000 targeted visitors from the Asian retail sector and a line-up of exhibitors looking to launch, develop or expand their businesses in the region.

“Asia has been crying out for a well curated B2B event where international fashion brands can meet Asian retailers. Successful shows such as Bread and Butter in Berlin and Project in NYC/Las Vegas were both set up by fashion insiders like Richard and me,” said co-founder Peter Caplowe about the development of the fair together with fellow British expat Richard Hobbs.

Brands meet retail in Hong Kong

The 60,000 square feet exhibition space will be divided into the four distinct style sections Heritage, Indigo, Street and Contemporary. Among the exhibitors are Barbour, John Smedley, The Duffer of St George and Private White VC from the UK and Bailey of Hollywood from the US (Heritage section); Indigo and Studio d’Artisan from Japan as well as Neuw from Schweden and United Stock Dry Goods from Canada (Indigo section); Adidas Y3 from Germany, Knowledge from Hongkong, Haerfest from the US and Elvis Jesus from the UK (Street section) and Swims from Norway, Crumpler from Australia, Orlebar Brown from the UK and Johanna Ho from Hong Kong (Contemporary section).

“We understand the art of building brands in Asia and will ensure both exhibitors and visitors find an appropriate and stylish environment at The Hub, designed to facilitate doing business with serious potential buyers and partners,” added Caplowe.

On the buyers’ side, The Hub expects representatives of the region’s retail brands, department stores and multi-brand boutiques like Lane Crawford, Harvey Nichols, Club 21, Primer, Isetan, MAP Group, Bauhaus, The Source, Bluebell and others. In addition, The Hub has co-marketing agreements with The ManShow and the Shanghai Textile and Apparal Show to make sure word about the new fair gets out.

“With the booming middle class and the greater desire for individuality and choice from consumers, there has never been more demand for international brands in Asia. Simultaneously the growing pressure on Asian regional retailers from mass market fast fashion mega brands means there has never been a better time for these retailers to partner with legitimate brands and those new to the region,” commented Hobbs.

Foto: The Hub