Internaçionale airs fashion-focused advert

Value fashion retailer Internaçionale is launching its very first TV advert this week to highlight its fashion-focused proposition, which includes frequent product drops and accessible price points. Created by award-winning advertising agency Quiet Storm,

the advert has been designed to showcase the retailer’s affordable trend-led fashion, while changing people’s perception of the brand in a “fun, energetic way” from a discount clothing store to a fashion-focused value retailer in the run-up to Christmas.

The advert, will air in prime time spots during programmes such as Keeping up with the Kardashians, Hollyoaks and New Girl, from Wednesday, November 14, and will be supported by a six-week integrated digital and print marketing campaign.

Commenting on the campaign, Georgina Whalley, Head of Marketing at Internaçionale, said: “Newness and fast, accessible fashion are at the heart of the idea. Internacionale has a wide range of new products coming into store every day at such great prices making it easy for our customer to regularly update their look without breaking the bank.

“We've tried to express this in a visually powerful way that showcases the brands personality”.

In addition to the TV and print advert, Internaçionale have also filmed behind-the-scenes content which will be exclusive via its social media channels in an attempt to enhance its social media reach.

The retailer, which has nearly 150 stores across the UK, has been investing in its fashion proposition this year with the appointment of a new buying team, which is headed up by clothing buying director Claire Miles.