Isabel Marant for H&M hits stores worldwide

Today marks the launching of the five-month awaited Isabel Marant collection for H&M. The collaboration was showcased last month in Paris, during a Parisian inspired street show at the Tennis Club. H&M's new flagship store on Times Square was

the first to debut the much anticipated collection when it opened it doors at 12.01 am last night for the first time.

In selected H&M stores around the world, dedicated fashion lovers are queuing up to wait their turn to spend 10 minutes shopping for their new wardrobe staples. H&M stated its shopping rules for both online and offline shops, in order to keep the high-fashion launch under control. Shoppers who come to H&M brick and mortar stores for Isabel Marant's line will be divided into groups of 20, each assigned its own colored wrist band and given a limited time in which to shop. This shopping method was trailed last year during the Maison Martin Margiela collection for H&M launched and was effective to control the massive lines of customers.

Lining up for Isabel Marant for H&M

In the virtual store, which opens at 9 am sharp, shoppers are allowed to purchased one item or piece in one size or style at a time. This means only one cosy knit sweater for 79.99 pounds, one pair of fringe boots for 149.99 pounds and one pair of leather pants for 179.99, and not four of the same top in 4 sizes. H&M has extended its return policy online for the collection to 7 days, instead of 3 days, under the condition that all garments brought back are in mint condition. International shopping application Starlight released a data report that stated that the most expensive high-fashion collaboration from H&M to date was last year's Maison Martin Margiela, with an average price per piece of 140 pounds. In comparison the average price of each piece from the Isabel Marant collection is 105 pounds, making it more accessible to budget aware shoppers everywhere.

Nearly 250 stores around the globe offer the collection, which includes men's wear for the first time, women's wear, children's wear, accessories and footwear. The whole collection, which is H&M 11th high fashion collaboration reflect Isabel Marant's signature effortlessly chic designs and patterns. With prices ranging from 19.99 pounds for a tank top, to 199.99 pounds for a jacket in the ladies wear line, there is sure to be something in the collection for every fashion fan around the world.

Photos: The launch party in Paris, Shoppers braving the line outside Regent Street, Outfit from the new Isabel Marant collection.

Need a reminder of the previous collaborations of designers x H&M? Watch the infographic of Stylight.