Jaeger launches Boutique Gallery

Premium high street retailer Jaeger is opening a new space within its newly-designed flagship store on Regent Street in London, housing a “carefully selected” mix of some of Britain’s leading brands. The Boutique gallery, which will be situated

on the second floor of the flagship, will feature ready-to-wear, jewellery, and accessories labels including Preen by Thornton Bregazzi, Goat, and Orla Kiely, which will sit alongside its contemporary line, Boutique by Jaeger.

As well as offering space to established names, the curated space will also offer an edit from some of the UK’s emerging design talent including Charlotte Taylor, Aloe designed by Claire Judge, and Studio Nicholson created by Nick Wakeman.

Jaeger offers curated boutique

Alongside the ready-to-wear collections will be accessories from labels such as scarf brands Ahilya, Clare Coles and Age of Reason, Angel Jackson and Wilbur & Gussie will showcase their handbags and clutches, while footwear will be provided by French Sole.

There will also be a dedicated jewellery section featuring designs from Assya London, Cabinet curated by British designer Gemma Critchley, Mawi London, and Nicholas King. Additionally, there is a selection of ‘Bath & Body’ brands such as Noble Isle and Timothy Dunn and fashion books from Assouline and Taschen.

“We are proud of our British heritage and are delighted to be able to offer support to established and emerging British designer brands who share our aesthetic of quality, craftsmanship and innovation in design,” said Shailina Parti, brand director at Jaeger. “The Boutique Gallery is a unique new concept that allows brands who may not otherwise have the opportunity to own retail space in Central London to show their collections in a coveted location.”

The aim of the concept is to offer a platform for UK designers to present their collections in a central location, while offering Jaeger’s customers new “exciting and eclectic collections”. In addition to clothes and accessories the space will also include a coffee lounge featuring a gallery wall displaying Jaeger’s history.

Image: Boutique Gallery – Charlotte Taylor