Jaeger names Stewart Binnie as executive chairman

High street fashion retailer Jaeger has announced a number of changes to its senior management team naming a new executive chairman and brand director. Stewart Binnie, the former Aurora Fashions president who was brought into Jaeger

in June to lead a turnaround by private equity firm Better Capital who acquired a 90 percent stake in the retailer in April, has been named executive chairman.

Commenting on his new role, Binnie said: “Jaeger is a brand with a strong heritage and with the new team in place; we are well positioned for expansion across select geographies.

“I am delighted to be involved with this iconic British fashion brand, I strongly believe in the future for Jaeger and am thoroughly enthused by the prospect of its development.”

Jaeger has also appointed Shailina Parti as brand director. Parti has previously worked for Jaeger she was buying director a number of years ago, but she was most recently the buying and design director at Monsoon Accessorize.

A statement from the retailer confirmed that Caroline Springett will remain in her role as manager director, as will the finance director Graham Edgerton, but the former owner and non-executive chairman Harold Tillman has left the brand.

The retailer said: “Along with the new appointments, which bring with them a wealth of knowledge and experience of the retail industry and Jaeger as a brand, Better Capital will continue to provide the support and resource required to grow the business in an efficient way, and at a sustainable rate, to ensure its longevity.”

Image: Jaeger AW12