Jaeger pop-up shop

British fashion brand Jaeger is about to open its Boutique by Jaeger pop-up shop in London on 7th August. The new store of the 126-year-old company will feature 60s inspired mini skirts, zipped coats, knits, micro tuxes, dresses and shorts with a

contemporary rock ‘n’ roll vibe.

Boutique by Jaeger pop-up shop is located just off Carnaby Street at Foubert's Place in London's West End. The boutique will have a bespoke shop fit, and will showcase the complete Boutique by Jaeger AW10 collection. The store will offer Boutique by Jaeger collection and a selection of accessories and gifts form brands such as Origami pendants, Les Nereides chains and charms, Stenoflex pinhole cameras to name but a few.

A listening post from independent record shop Rough Trade features a handpicked collection of classics albums and compilations through to the latest releases. A handpicked selection vintage brooches and pins sits alongside the Boutique accessory collection. Highlights from the Jaeger London collection, including accessories, can additionally be found on the shop’s lower ground floor.

Belinda Earl, Jaeger’s Group Chief Executive, comments: "The opening of our Boutique by Jaeger pop-up shop in the heart of the West End introduces the Jaeger brand to a new, younger shopper, while providing a unique shopping experience for the existing Jaeger customer. I am absolutely delighted to welcome the Boutique by Jaeger girls into the Jaeger fold."

Boutique by Jaeger will also be available in selected Jaeger stores from 7th August and online from 5th August 2010.

Image: Jaeger