John Lewis to debut at London Collections: Men

British department store John Lewis has confirmed that it will make its debut at London Collections: Men in June as the retailer reinforces its menswear collections. The retailer will be not only be previewing its Spring/Summer

2014 John Lewis & Co range on June 15, but the department store chain has also been named as the official supplier for the British Fashion Council’s biannual menswear showcase.

John Lewis’ brand and buying director, Peter Ruis said: “John Lewis has been a member of the British Fashion Council board for three years. We are really pleased to take our involvement in this fantastic event to the next level, and I am delighted that John Lewis will be supporting London Collections: Men this season. It’s great to see London regaining its crown as the home of great fashion.”

John Lewis reinforces menswear with LC: M showcase

The showcase of the new retailer’s collection will feature around 90 pieces and takes inspiration from the store’s rich heritage, and will showcase prints sources directly from the department store’s archives. In addition, the range will also continue to champion British manufacturing by working with British mills, including Abraham Moon, Harris Tweed, Mallalieu's of Delph and Ventile.

Matt McCormack, director of fashion buying at John Lewis, commented: “John Lewis & Co really underscores what we’re about as a fashion retailer. Designed entirely in-house, it brings together the highest quality fabrics, uncompromising design details and traditional English manufacturing techniques - something that has been missing from British menswear on the high street.

“The collection has enjoyed huge success with both customers and fashion critics since launching and sales have remained significantly ahead of budget. Autumn/Winter continued to outperform the market, with sales doubling year-on-year.”

The John Lewis & Co range launched in 2011 and has become one of the store’s biggest private label brands and has been key to the development of the chain’s menswear offering. Over the past 12 months the department store has launched a Scandinavian-inspired staples line Kin and has continued to evolve its mainline collection, John Lewis Man.