California sports company K-Swiss is further developing its digital presents with Gonzoworld. The sportswear brand supports and showcases emerging talent with the Gonzo Campaign. Gonzoworld.com is a content platform where K-Swiss
connects with digital savvy consumers. The online platform includes “Living Gonzo with Lil B” peeking into the world of hip hop/social media person Lil B. Gonzoworld features a fit guide “Gonzo Fit”; an online UK music platform “K-Swiss Classic series” showcasing their music videos; and “Gonzo Challenge” that challenges new talent to perform sporting tricks.
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n the digital activity, Diego Lozano, Global Communications Director K-Swiss, comments: "Following on from the success of our films in Spring, we have been working with new talent to make the content as exciting and rich as possible. GONZOWORLD is a window on the K-SWISS world; producing exciting and meaningful content which embodies the passion and spirit of K-Swiss, which to us is the most honest way to give back and connect to our audience".
Part of the core offer of Gonzoworld, K-Swiss Classics is teaming up with emerging musicians to reach the next level, and introduces Brixton Grime talent Sneakbo. Managed by the team behind Chipmunk, Sneakbo’s self-released videos have received over 4.5 million video views on YouTube. A magazine of which 500,000 copies will be distributed to support the online platform Gonzoworld. The magazine is available to download from the website, and the Sneakbo video will go live this Friday.
K-Swiss introduced the first all-leather K-Swiss classic in 1966. The company offers performance and lifestyle footwear, and K-Swiss also design, develops and markets footwear under the Palladium brand, and owns Form Athletics brand.
Image: Sneakbo
