Kardashian sisters to launch kids line

Kourtney, Kim and Khloé Kardashian have unveiled their latest fashion collection, a debut line of clothes for girls up to 24 months, in partnership with Jupi Corp, who launched the Kardashian Kollection in 2011, as they look to take a slice of the lucrative children’s apparel market in the US. Named Kardashian Kids,

the debut collection features 30 designs from newborn onesies, caps and blankets, to two-piece sets, jackets and dresses featuring motifs including butterflies, shimmering stars and the Kardashians' signature animal print.

Kourtney, who has two young children Mason and Penelope, who also star in the Kardashian reality show, said: “Since becoming a mom, I've been so inspired to create Kardashian Kids with perfect prints, heavenly fabrics for a baby's skin and to bring fashion to the baby world that is affordable.”

The line will be exclusive to Babies"R"Us, a leading juvenile product retailer, and will be sold across their 190 stores in America as well as online, from next month. Prices for the line will range from 15-30 US dollars to appeal to “fashionable parents” who are looking for affordable fashion for their children.

"At Babies"R"Us, our customers love sweet and sensible looks for their little girls, and always appreciate a good buy - something with fashionable flair and an affordable price tag. That's just what Kardashian Kids offers," commented Tom Via, senior vice president, general merchandising manager. "Kourtney, Kim and Khloé each have their own, unique perspective and bring their individual strengths to the table. This has resulted in an adorable collection that pays close attention to the details that moms - and gift-givers - look for."

Kardashian Kids to launch exclusively at Babies"R"Us

The collection has also been designed to offer mums trends and fashionable pieces at affordable pieces, while still offering products that are in gentle fabrics to be kind to sensitive baby’s skin. The collection’s colour palette has also been designed to be calming with lots of pastels, touches of gold and pops of colour mixed in with calming neutrals. Highlights from the debut collection include a playful white cotton onesie with girly tulle ruffles, soft gold polka-dot leggings and butterfly-printed bloomer shorts.

Kim, mother of North, said: "Our grandmother opened a children's fashion store, and from an early age I adored baby fashion. Later when Penelope was born, my sisters and I had so many ideas for how we wanted to dress her, but didn't always find what we were envisioning. Now, as a mom, I cherish the time my baby and I spend together getting her dressed. The items in this collection are exactly what I have imagined for her.”

Bruno Schiavi, Jupi Corp chairman and founder, added: "The line was designed with fashionable parents in mind, and although trend is at the core of the collection, we never let it compromise quality and functionality. We always want to ensure we are offering our customers the finest quality at the best possible price and knew Babies"R"Us would be the perfect fit.”

The line will launch exclusively in America through the retail chain on March 15, but it is expected that the collection will be introduced via Babies"R"Us retail partners abroad to mirror the expansion of the mainline Kardashian Kollection, which is now available in 17 countries, and is set to launch in Mexico in April.

Image: Kardashian Kids