Katie Price teams up with Store Twenty One

Value retailer, Store Twenty One is teaming up with model and TV personality Katie Price on her latest fashion venture, Katie’s Boutique. The new label comes on the back of her Day 22 fashion range, and adds to her other business ventures into

 publishing, equestrian and beauty.
 
Katie’s Boutique will launch in four phases, beginning this month, and will feature more than 70 lingerie, swimwear and nightwear designs, with prices starting at £3.99. All pieces will feature her crown logo and will represent her ‘fun, flirty and feminine personality’.
 
“Modelling really helps you understand what looks good and what doesn't - especially with lingerie and swimwear - and I'm really excited about the range,” says Price. "Working with Store Twenty One has not only given me the opportunity to put everything I've learnt about lingerie, nightwear and swimwear into practice, but I've made sure that the whole collection will be amazingly affordable."
 
The retailer is launching the lingerie first in early November, including plunge and balconette bras with matching briefs, which feature seductive lace in a range of colours. Sizes range from 34B to 38DD and from sizes 10 to 18. A second wave of lingerie is expected to launch in February, adding new colours to the range as well as a booster bra.
 
The second launch will be a range of nightwear, rolling out at the end of November. The collection has an emphasis on casual comfort, and features embellished pieces with gems and foil prints.
Then in February, 2012, the brand will launch the Katie’s Boutique swimwear collection, which includes four swimsuits and seven matching bikini tops and bottoms, available to buy separately. They will be followed by additional swimwear launching at the end of March, 2012, featuring four more bikinis, matching kaftans and a beach bag.
 
Sam Ashcroft, Senior Buyer at Store Twenty One, says, “It’s been great fun working with Katie, she has been very involved in the design of the range, selecting and picking trims and developing her signature crown logo, which features on every piece.  The range represents Katie's fun, flirty and feminine personality. Here at Store Twenty One we are very excited to be working with Katie and are looking forward to a successful launch and further collaborations including nightwear and swimwear’.
 
Katie’s Boutique will be available in 50 of Store Twenty One’s 218 branches nationwide and online.
 
Images: Store Twenty One