Kids’ personal shopper appointmen​ts soar at Debenhams

Department store Debenhams has reported a 100 percent increase in the number of parents booking personal shopper appointments for their children over the last year. According to the retailer, the demand for under 18s taking control of

their wardrobes with the help of personal shoppers is down to children no longer trusting “mum’s style radar” and preferring the advice of a professional when it comes to those all-important ensembles.

The appointments cover advice on a whole range of clothing from casual capsule wardrobes for the season ahead to prom dress and occasionwear for special occasions. The department store also added that the rise may also be down to label-loving celeb ‘mini-mes’ like Harper Beckham and Suri Cruise, as 61 percent of the appointments were looking for clothing from a well-known designer label.

This news comes as Debenhams launches its latest designer collaboration with fashion designer Markus Lupfer who has teamed up with model and presenter Donna Air on a new designer childrenswear collection aimed at girls aged 4-14.

Anne Deegan, head of personal shopping services at Debenhams, said: “The number of personal shopping appointments for children over the last year has doubled. Busy mums don’t always have time to keep up with the latest fashion trends, so our style experts make it easy for kids to look cool without breaking the bank.

“There has been increasing demand for affordable kids clothing with a designer label, so much so that over half of all children’s clothing sold at Debenhams is from our designer collections.”

The twelve-piece debut ‘donna & markus by markus lupfer’ collection launches exclusively in Debenhams from November 26, and the retailer has already confirmed that the duo are finalising designers for a wider spring/summer 2013 collection, due to launch in stores in March 2013.

Image: donna & markus by markus lupfer