Lara Bohinc launches online boutique

Lara Bohinc, the London-based luxury accessories brand, is launching an exclusive online store. The company's CEO is Ernst Malmsten, the pioneer of fashion ecommerce and founder of Boo.com. This is Malmsten’s first venture into online retailing

after the high profile collapse of Boo.com in 2000.

Malmsten says the world of online retailing is now very different to the heady days of the dot.com bubble, commenting: ‘I am very pleased that we are launching larabohinc.com. At last the vision we had a decade ago has become reality. Today everyone is online and does not think twice about buying products worldwide. Broadband, with super-fast connections, has been around so long now that hardly anyone remembers, let alone uses, the old dial-up modems. When we were getting started in the late 90s, e-commerce technology was expensive, cutting-edge and risky; now it is proven, totally reliable and costs next to nothing. The revolution in e-commerce technology today is its availability for everyone everywhere.”

Commenting on the significance of this latest stage in the development of the Lara Bohinc brand, Malmsten added, “the foundation of the strong and highly attractive product range that we have built up over the past few years, our new ecommerce site will help us to achieve rapid growth internationally.”

Creative Director Lara Bohinc said: “I am very excited that our customers around the world can now see the full range of our beautiful products in one place and around the clock. The site is developed to make the shopping experience easy.”

Image: Lara Bohinc Lunar necklace