LFW unveils new title sponsor

Mobile network operator, Vodafone is set to replace Canon as the title sponsor of London Fashion Week, starting in February, 2012. Vodafone has been closely involved with the British Fashion Council for the past three seasons in its role

as official communications partner and title sponsor of London Fashion Weekend and this new deal will see them acting as main sponsor for fashion week for seven seasons.

This new partnership will see Vodafone customers being given exclusive access to catwalk shows taking place at the official BFC Catwalk Show Space, Somerset House, with an exclusive viewing platform as well as a VIP lounge.

Caroline Rush, CEO of the British Fashion Council, said, "Vodafone understand innovation.  Through this partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend they will be supporting our innovative talent whilst providing unique opportunities and access for their customers to experience fashion."

Danielle Crook, Vodafone’s UK Director of Brand Marketing, added, “From Haute Couture to high street trends, our customers tell us that fashion is one of their great passions. Through this exciting extension of our partnership with London Fashion Week we’re looking forward to giving them even greater access to the heart of the British fashion world.”

Vodafone UK will continue to be title sponsor of Vodafone London Fashion Weekend and sponsor of the British Fashion Awards, taking place on November 28 at the Savoy Theatre.

The British Fashion Council is set to announce their continued and growing relationship with Canon over the forthcoming weeks.

Image: LFW/Richard Nicoll SS12 supported by Vodafone