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Londonedge adds rock ‘n roll vibe


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Londonedge adds music merchandising companies to its roster. The trade fashion exhibition is known for being host to the alternative, club and streetwear markets. Masons Music will be on show at Londonedge and is a

distributor for music merchandisers around the world. They hold stock including hoodies, tees, caps, patches, belt buckles, tour programmes and action figures for a number of key rock and roll bands.

Bioworld’s licensed brands are similarly entrenched in the rock ‘n roll scene, but reach further afield in to street wear and gaming. Londonedge's relationship with Alchemy has led to the creation of a licensed range of products using imagery from the Alchemy England brand including dog tags, pendants, belt buckles, caps and clothing. Alchemy themselves have their own range of officially licensed band merchandise with the Alchemy Poker line.

Steady Clothing holds the licence for one of iconic record labels with the Sun Records imprint. The clothing range features tees, hoodies and work shirts adored with the label’s logo and slogans.

Other brands exhibiting music-related merchandise include A-non Clothing and Zacharia. The next Londonedge and Londoncentral will take place from 6th-8th February 2011 at Olympia National Hall, London.

Image: Steady Clothing

London Edge