Looking back at trade fair exhibitors: Makki

Fashion

Last summer, FashionUnited devised a mini-series looking at emerging designers coming into the UK market for the first time both from here and internationally, focusing on their presence at globally recognised trade fairs, in particular Moda

and Pure. With the new season collections about to be exhibited once again as the set of trade shows come around again, we caught back up with Joanne Temperton, founder and creative director of Makki, niche British luxury handbag and accessories label, focusing on Eel skin materials, and looking to expand its presence in the UK, on developments, what we can expect this season, and why they are returning to Moda.

With
the February trade shows approaching, how do you find they differ from the showing of S/S collections at September shows?

There is definitely an air of anticipation at February trade shows. With the start of the New Year and new collections there can be an exciting energy around the shows, which is great to be a part of.

Will you be returning to Moda - if so why do you think it suits a niche accessory brand like yourself?

Yes we will be at Moda this month. We are a niche accessory brand and it is great to have a point of difference at the shows. Our Eel Skin and bright colours generated a lot of attention last season from both independents and department stores.

Why do you think the trade shows really work for your label, instead of say showing as a presentation/making buyers appointments?

We do offer appointments with our customers throughout the year, but the main buying is done at the trade shows. Trade shows are a great way of marketing our brand and connecting with our customers. We love the energy of being at the shows and the chance to see and socialise with our customers each season.

What have been some of the developments to your label since we last spoke in the summer?

This year is Makki's 10 Year anniversary, which we are very happy to shout about this year! We have expanded on our colour ranges & introduced some striking new designs to the Collection.

Our designs were seen in the film 'The Knot' at the end of last year and this generated lots of publicity for us. Mena Suvari (American Beauty, American Pie) was seen with our Butterfly Clutch, Makki's most iconic design.

Why do you find the UK a supportive market for your label?

We are an UK brand that has a close relationship with our customers. Many of our UK customers are customers we met years ago and loyally support our brand through the seasons. The UK is our biggest market and many buyers appreciate the ease in which we can do business together as a result.

Did you meet the aims/targets you were hoping for from summer's Moda show?

We did and were very happy with sales and contacts we achieved at Moda. We exceeded our expectations at the show, so are happy to return this season.

What do you hope to achieve from February tradeshows, sales wise?

We hope to increase on our sales from last season and also our presence within Moda. We are also offering both short and forward order this season, so we are hoping to generate sales for both seasons.

It was a return last year after an absence of almost 6 years, so it will be great to see the same faces this season and build on those relationships.

Image: Joanne Temperton and Makki