Lyst to launch refreshed website

Fashion E-tailer Lyst is preparing to unveil its renewed brand image this week. The online marketplace will launch its new design website on Tuesday, which aims to showcase the platforms editorial content and a refreshed

logo.

Lyst is also set to launch its new iPad app over the next coming weeksm as well as new iOS 8 apps to coincide with the online fashion marketplace's new brand image.

Lyst to unveil renewed website image

The London-based marketplace has been working with a creative agency to create a new design to help Lyst look “modern, bolder and more distinctive,” according to WWD. The new site will showcase Lyst's products and imagery, featuring content from both the marketplace's editor as well as from the labels and retailers who sell their items on the website.

Lyst focus on editorial content is said to “empower [Lyst's] partners to create a deeper brand world on Lyst [by] using the site as both a marketing and a commercial platform.”

Since the online marketplace's launch in 2010, the company has focused on creating a site that is a “deeply engaging product,” commented Chris Morton, chief executive officer and co-founder of Lyst. Now, the company has “been able to turn more attention to our brand, with this new identity and content-based homepage forming the first of several exciting brand-led initiatives in the coming months.”

The website overhaul follows the online marketplace's record sales of over 10 million dollars for the brands and retailer’s Lyst partnered with throughout July. The company is thought to be on course to grow by 400 percent year-on-year for the third year in a row, with sales being bolstered by Lyst's overall checkout service which allows customers to purchase products from different retailers and labels through one checkout on Lyst.

Lyst currently offers over one million products from over 9,000 retailers, labels and designers across the world, featuring high-end designers such as Tory Burch, Isabel Marant and Alexander Wang as well as high street labels such as Topshop, Aldo and Cos.

The online marketplace offers users a "personalised product feed," which looks at customer's behaviour and shopping habits to create a personal " taste profile" tailored to the user's taste.