The most popular of them all, Three over Seven with its 'on-demand shoes' was named overall winner during an event at the British Film Museum and were awarded the opportunity to meet with veteran entrepreneur Richard Branson and receive mentoring from the Virgin Media Business management team as well as 25,000 pounds of business telecoms to take their company to the next level.
Three Over Seven was founded by New Zealand brothers Tim and Paul Brown, who successfully launched their project 'Wool Runners' on Kickstarter for the world's first woollen patent pending running shoe to be worn sock-less. Now the duo have taken retail footwear innovation a step further to allow consumers to order custom made footwear from their mobile phones.
Custom made footwear to arrive at our doors sooner than we think
The footwear team are working on a concept that would allow customers to scan their feet using their mobile phones. The scan would then be used as a 3D model to print a perfect fitting pair of shoes, which would be an exact fit of the consumers feet. A day after the scan is sent in, customers are set to receive their customized footwear made with Three Over Seven patent-pending woollen fabric and their 3D printed rubber sole.
According to recent research published by Euromonitor International, footwear was one of the main sectors of growth in 2013, increasing by 6.1 percent. Overall, the international footwear market has been routinely surpassing global apparel sales over the past ten years, with women's footwear driving the growth as the shoe becomes more and more of an fashion statement added Euromonitor.
With online shoes sales growing at a rate of 16 percent a year and the majority of shoppers preferring a more casual look to their athletic shoes rather than a performance look, as a study by Mintel found, by manufacturing 'on demand' footwear retailers only make what is ordered and are able to keep up with the ever changing needs of the modern consumer, without worrying about production volumes.
"As the UK gears up for growth again, this is exactly the kind of creativity and entrepreneurialism that we need to nurture in this country - from Government schemes to community networks: we all have a part to play in supporting UK innovation. We can't wait to get started with the winning teams and help them to shape our future," added Kelly.
Photos: The finalists of 'Three New Things,' Three Over Seven products