Mango invests 20 million euros in expanding Violeta

Violeta Andic Maytek, niece of the president of Mango, Isak Andic, has announced an ambitious expansion plan for the recently launched label Violeta by Mango, the latest project from the brand that offers fashion in sizes 40 to 52. Mango plans to open about 100 stores, the first of them

in Spain, France, Germany, Russia and Turkey. Violeta by Mango plans to open an average of 60 points of sales each year, explained executives at parent group Mango.

"Some

will be Violeta fully branded shops and other will be spaces within Mango stores, since the group's strategy is opening macro-stores to include all brands," said Violeta Andic Maytek in an interview with Spanish newspaper 'Expansion'.

Violeta will have its own design and patterns- although much of its manufacturing is to be done by the same suppliers as Mango's.

Violeta by Mango: 20 million euros and 60 stores per year

Expansion plans for the brand have an initial capital of 20 million euros and, according to market sources, estimates are that of the Mango's latest project's revenue coming in the region of 50 million euros in 2014.

"Creating Violeta was Isak Andic's idea and then my team and I have developed the concept," said in an interview the niece of the founder of Mango.

In response to the controversy caused around the launch of the brand, Violeta Andic notes that "there has been a confusion as Violeta is not born as a mark of plus sizes, but as a brand with different pattern making, aimed at women with curves".

"We wanted to adapt the seams and armholes to our kind of woman, and Mango has chosen this line because we believe that is a market that offers opportunities," she adds.