Moncler fights against fakes

To defend the authenticity of its brand and identity, Moncler is stepping up in the battle against fraud. Currently headquartered in Milan, the French company is also participating in defending ‘Made in Italy’ branded products. The Italian Fashion Chamber

is joining Moncler and also stepping up against fakes, as it undermines the credibility of the ‘Made in Italy’ label. In this context Moncler aims at fighting the collateral damages caused by the creation of a black market, which hits tax payers, companies, and puts jobs at risk.

Moncler is starting its actions with the internet and the number of misleading websites using the brand's name without authorisation. The company advices against any e-commerce sites selling Moncler, as the only official online outlet is moncler.com, which is currently not offering an online store. Moncler’s legal depatment is taking actions and will take the necessary measures.

To protect the brand’s authenticity both off and online, Moncler introduced from its SS09 collection a Certilogo system that gives each individual garment an identification code sewn into the label. By connecting with the product authentication service found at certilogo.com, anyone can verify the authenticity of the garment and the collection it belongs to. The service is currently available in eight languages, and isnow also focussing on online garments. E-sellers advertising garments on websites can prove they are offering an authentic garment by using a specifically designed version of the authentication service.

Moncler’s legal department carries out thorough inspections in cooperation with the customs and police officials of various countries. The sales of Moncler garments only takes place in the Maison’s boutiques and in a small number of hand-picked shops. The company was founded in Grenoble, France, in 1952 and in 2003 Remo Ruffini took over the company, who's the current President and Creative Director.

Image: Moncler