Moschino appoints Jeremy Scott as creative director

Italian fashion house Moschino SpA has appointed Jeremy Scott as its new creative director, replacing Rossella Jardini, who has led the designer label since the death of its founder, Franco Moschino in 1994. Commenting on the appointment,

a spokesperson for Moschino said: “This appointment respects the DNA of the brand as Jeremy Scott represents not only an eclectic and contemporary communicator but most of all a designer capable of re-interpreting the identity and the essence of Moschino."

The move follows the brand’s 30th anniversary show in Milan last month, which celebrated the label’s roots and showcased some of its famous looks.

“Moschino thanks Rossella Jardini for her enormous contribution in keeping the spirit of Moschino alive and at the forefront of fashion from 1994 to the present day,” continued the statement. “Her creativity and tenacity drove the brand on and Rossella Jardini will always remain a crucial part of our history.”

Moschino hires Jeremy Scott

Like Moschino, LA-based Scott is known for his fun-take on fashion, he is the designer that finds inspiration in pop and trash culture and his collections have included printed dresses with banknotes, trainers with wings, and he has also created outlandish outfits for pop singers including Britney Spears, Rihanna and Miley Cyrus.

“It's one of the few houses that has humour. It's the same for me. We share an obsession with poking fun at fashion,” Scott told Style.com. “The ironic thing is, during my last year of college, when I was at Pratt, I interned for the Moschino press office. Yeah, it’s kind of a fairy-tale story. I was the intern, and now I’m running the company.”

His first collection for Moschino will be for Autumn/Winter 2014, which will be presented during Milan fashion week in February 2014. He will also continue designing for his own label, which he launched in 1997.