My-Wardrobe launches click-and-collect service

Online fashion retailer My-Wardrobe is to offer its customers a click-and-collect service. The service will allow customers the choice to collect items from its head office in addition to pop-up locations in London. The e-tailer is expanding into multichannel territory, after companies including John Lewis and M&S

have seen a surge in demand for the service.

Customers can try and order an edited collection

According to the Telegraph the fashion retailer is moving into a 1,200 square foot office at Whiteleys shopping centre in London at the end of June, where customers can see and try an edited collection of the web offer and then place orders. The space at Whiteleys will further house the press office and showroom.

My-Wardrobe also confirmed to open two six week pop-up shops in London. The first in Covent Garden's Floral Street this week and a second in Sloane Street, Chelsea, next week.

The retailer will utilise the pop-up space to host events for bloggers as well as holding customer evenings with styling advice.

My-Wardrobe said the stores “mark a move into offering our customer a complete multichannel service.”

Last year My-Wardrobe founder Sarah Curran left the company after it received renewed investment. Former Harper's Bazaar fashion editor Carmen Borgonovo was appointed as fashion director, but left earlier this year when the company was put in administration.

Image: My-Wardrobe founder Sarah Curran