Myshoppingsecrets debuts in US

Myshoppingsecrets, a London-based online shopping mall, today launched in the United States to introduce over 100 designers and labels to the US market. Founder Emma Ponsonby, who has launched myshoppingsecrets.com

in Australia, New Zealand, and UK earlier this year, said 53 of its retailers were already shipping to the US and the numbers would increase as the site expands globally.

The new online mall will provide access to brands that ship to the US so people can shop directly with the designers, a number of them British and European brands in the designer directory.

"I have spent the last three years researching the brands that people want to connect with online and attending London Fashion Week to keep an eye on the latest collections on the catwalk" Ponsonby stated.

"People can shop from the site anywhere, anytime day or night. How I've set the company up means our team of 7 can work from anywhere and in any time-zone.

In London Ponsonby became a Commercial Director working on large scale tv and digital projects for global brands such as Max Factor, L'Oreal and House of Fraser before setting up myshoppingsecrets.com.

"Today's market is a global and mobile one, with the next generation of consumers using various devices to connect online and shop globally. Myshoppingsecrets.com has created partnerships with online retailers such as Bloomingdales and HugoBoss. I am now setting my sights on the US, Arab and Asian markets during a less buoyant economic period in the UK and Europe."

"The Luxury Institute says 76 percent of women compare prices via mobile devices while a rapidly growing 27 percent have bought via a mobile device and this trend is set to expand" Ponsonby explains.

The new online mall brings consumers just one click away from the world's most desirable designer clothes, shoes, bags, scarves, and swimwear; having all the best brands available online makes shopping so much easier and time-efficient.

"Myshoppingsecrets.com is about bringing the world's leading fashion brands together and making it easy to find them online,'’ Ponsonby said, and "the global apparel, accessories and luxury goods market had total revenues of £778.5 billion pounds for 2011. The performance of the market is forecast to significantly accelerate in the next five years."

Image: Myshoppingsecrets founder Emma Ponsonby