Nanette Lepore launches teen-focused line

Fashion designer Nanette Lepore, who is known for her flirty, feminine silhouettes, is launching her first teen-focused line, l'amour nanette lepore. The line, which will be exclusive to jcpenney, has been inspired by her teenage daughter Violet

and will be reminiscent of the American designer's signature style with a youthful twist.

The brand will launch with a spring collection of dresses and casual sportswear, targeting 13-19 year-old girls, and will debut as its own distinct shop beginning February 2013 in jcpenney. After the initial launch new items will be added every month in stores and online at jcp.com.

"We're building a merchandise offering that will be unlike anything available in American retailing today," said Michael Francis, president of jcpenney. "We will be working with the most influential designers in the business, like Nanette Lepore, to entirely redesign the jcpenney shopping experience around a series of distinctive brand environments. We're thrilled that Nanette Lepore is one of the first designers to join us. Her style is easily recognizable, highly sought-after and much adored."

"Because my muse is my amazing daughter Violet, the l'amour nanette lepore brand will embody the energy and vitality of her generation," said Nanette Lepore. "As jcpenney evolves, I can't think of a better retailer to bring this brand to life. Soon, every young fashionista will have the opportunity to add a little l'amour to her wardrobe."

The new line is the latest Nanette Lepore offering, joining the group’s women’s apparel, Oonagh – a new luxe basics line, handbags, footwear, fragrance and swimwear collections. The brand also currently has eight shops in New York, Los Angeles, Bal Harbour, Chicago, Las Vegas, Boston, London and Tokyo.

Image: Nanette Lepore with daughter Violet at New York Fashion Week