Neiman announces expansion into China

American luxury retailer the Neiman Marcus Group has announced that it is to enter the Asian e-commerce market after entering into a partnership with Glamour Sales Holding, a privately held e-commerce company.

Neiman Marcus has confirmed that it will be investing $28m in Glamour Sales Holding, to both help fuel the growth of Glamour Sales' existing and successful flash sales business in Asia and build a new branded e-commerce business. Through the partnership the two companies will combine talent to create a new team in China who will oversee the development, launch and management of the new website.

The site will feature an expertly curated mix of full-price, current-season offerings to reflect the discerning taste of the Chinese luxury customer, and will have editorial content, fashion expertise and behind-the-scenes videos to make it a reliable and indispensable source of valuable insights about featured luxury brands.

"We are taking this bold step to establish Neiman Marcus Group as an international brand," said Karen Katz, President and CEO of The Neiman Marcus Group.  "Our strategic investment in Glamour Sales gives us a tremendous partner and a strong foothold in a rapidly expanding luxury market."

"We have a rich, century-long heritage with two prestigious brands – Neiman Marcus and Bergdorf Goodman. We believe that our vast experience and history of success in luxury and fashion, customer service and e-commerce, combined with Glamour Sales' keen understanding of the Chinese market, presents us with a unique opportunity to build a vibrant full-price, multi-brand, luxury online business in China," Katz added.