New Look is using an augmented reality advertising campaign for its latest promotions. Enabled by Aurasma, a leading augmented reality platform, the campaign will enable customers to "scan to shop". Aurasma is revolutionising the way NewLook advertises by opening up a wealth of possibility and innovation as use it for their magazines, prints ads and billboards. Created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them, it can then deliver digital content in real time, including videos, animations, audio or webpages.
Kathryn Kenny, Digital Content Manager from New Look said, "We keep coming back to Aurasma quite simply because it works. It's the first technology that effectively connects our customers mobile experience to our presence in store, print ad campaigns, outdoor posters, point of sale and magazines. We're even looking at integrating Aurasma into our Facebook page, to allow our 1.6 million followers to discover hidden content. This really is the future of fashion marketing, delivering integrated experiences and enabling customers to scan to shop across the marketing mix."
Martina King, Managing Director of Aurasma said, "It's fantastic to see New Look integrating Aurasma's technology as standard across their marketing campaigns. There's a revolution going on in the way we shop and we're helping our partners to be right at the heart of it."
Image: New Look SS12