New Look multiple-social media experience

B2B service and licensing media apps company Schway created a multiple-channel customer experience for New Look including online, TV and Facebook. Schway created an app appealing to teens to tune into Style the Nation on Channel 4 and their

website.

The styling TV show asks viewers to get involved on the site by taking a style test and creating their own collection in the Schway outfit builder. Visitors can click to purchase, share with friends on Facebook or get the chance to win a stylist job at New Look. New Look’s Daily online is an innovative environment designed to drive brand awareness by bringing together customers from multiple social media platforms and showcasing user-generated content.

Eamonn Clarke, Managing Director of Schway, said, “This is not only a fashion-first for UK TV - New Look sponsors all product placement - but also a first for any fashion retailer to offer customers such interactivity. Schway activates product imagery, giving shoppers opportunities to create outfits, to share their vision across social media and purchase. In this age of mass customisation, allowing customers to create their own experience is a powerful differentiator which delivers greater value and loyalty.”

Schway makes apps for fashion retailers and publishers and works with their existing product photography and let them live interactively on many different platforms. By using interactive apps the conversion rates to sales and purchases of multiple items have increased, as users purchase outfits - rather than single items - increasing units per transaction (“UPT”) and average basket value (“ABV”).

Image: New Look