New Look style the nation series

New Look are launching a television series called 'New Look Style the Nation' on T4. The partnership between New Look and Channel 4 will focus on the style and creativity of everyday girls and guys up and down the country, with the potential

of winning a job as a New Look stylist.

The series, fronted by Nick Grimshaw, will see the fashion-savvy DJ help the 'Style Panel', made up of London Fashion Week designer Giles Deacon and New Look Group Creative Director Barbara Horspool, scour five cities looking for the uber-stylish to compete for the London based stylist job.

The six-week series will see the Style Panel, along with Celebrity guests, give their critique as our would-be stylists compete in a head-to-head catwalk competition. The winning collection will be decided by T4 viewers in a live vote, with the winners from each region battling it out at a national final to land the ultimate job as a New Look stylist. One of the show's most stand-out features is the 2-Screen technology which allows people at home to create their own outfits online, some of which will be modelled in the show itself.

Deacon, who has previously designed collections for New Look, said: "We're looking for individuality, creativity and someone with energy and passion. Fashion is all about fun and we want someone who enjoys different trends and isn't scared to
experiment."

"We are incredibly excited to be working with T4 on this innovative project. Celebrating our customers' individual sense of style and excitement for fashion has always been at the heart of what we stand for and this programme helps us do just that," says Nick Cross, New Look Group Chief Marketing Officer.

"We're delighted to be bringing such an exciting project to T4 in conjunction with New Look. Fashion is an important area for our viewers and having Nick Grimshaw at the helm with his warmth, humour and knowledge seemed the perfect choice. We envisage the show to be entertaining, innovative with its second screen activity as well as providing a life changing opportunity to one lucky winner," added Neil McCallum, Head of T4 and Music.

New Look Style the Nation can be seen on T4 from Saturday 4th June.

Image: New Look style the nation ad