New retail concept LN-CC

A new innovative online retail platform will see its launch later this month. London being a hotbed for revolutionary retail initiatives, will be home to Night Chameleon Café (LN-CC). The new concept will primarily be an online retail concept followed by

the launch of an actual space in October. John Skelton, formerly at oki-ni and Harrods, creatively heads the project together with Dan Mitchell of Bad Passion. Book dealer Conor Donlon, sound engineer Mickey Boyle and set designer Gary Card will be working on the design of the physical space.

Product will include both mens and womenswear based around a concept of unisex styling, music, books, and limited worldwide releases. The concept space designed by Gary Card will initially be open on an appointment basis and will host a library, gallery space, and a sound system fitted by sound engineer Mickey Boyle for private events.

The experimental project promises to be an evolving platform of curated ideas encompassing clothing, music and art in both a physical and digital environment.

Image: LN-CC