New week, new ratings: Lululemon and L Brands at the rise

Apparel retailers have kicked the week stepping in steady, with a handful of big names in the industry receiving quite positive ratings by major rating houses. L Brands and Lululemon Athletica were the main winners, while Dillard´s has yet to regain the market´s trust.

L Brands – formerly Limited Brands – has been in the bucket list of many investors and rating houses in the past weeks, with rates on its stock continuously lifted and reiterated since late June.

Research analysts at Susquehanna have been the last in lifting their target price on shares of L Brands (NYSE:LTD) from 67 to 73 dollars in a report released on Friday. This price suggests a potential upside of 12.32 percent from the company’s current price.

Other equities research analysts such as RBC Capital or Mizuho have also recently issued reports about the stock. Analysts at RBC Capital raised their price target on shares of L Brands from 62 to 64 dollars in a research note on Friday. Separately, analysts at Mizuho raised their price target on shares of L Brands from 57 to 61 dollars on the same date. Finally, analysts at Cowen and Company raised their price target on shares of L Brands from 65 to 70 dollars in a research note on Friday, June 27th. They now have an ‘outperform’ rating on the stock.

Likewise, Deutsche Bank maintained a ‘hold’ rating on Lululemon Athletica Inc. (NASDAQ: LULU) price target of 35 dollars.

Dillard´s downgraded by Buckingham analysts

On a less positive note, Dillard's (NYSE:DDS) was downgraded by Buckingham Research from a ‘buy’ to a ‘neutral rating in a research note issued on Friday, as reported by ‘TheFlyOnTheWall.com’. They currently hold a 130 dollars target price on the stock. Their target price indicates a potential upside of 5.16 percent from the company’s current price.

It´s worthy a note that shares of Dillard's traded up 1.49 percent on Friday, closing at 123.62 dollars apiece, not far from the stock´s 52-week high of 125.17 dollars. The company has a market cap of 5.343 billion dollars and a price-to-earnings ratio of 17.14.

On a separate note, Analysts at Jefferies Group initiated coverage on shares of Genesco (NYSE:GCO) in a research report issued to clients and investors on Friday. The analysts have a ‘hold’ rating and 82 dollars price target on the stock, which points to a potential upside of 1.31 percent from the company’s current price.

Photo: Lululemon