Nordstrom ups focus on customer loyalty

Nordstrom, the upmarket department store retailer, announced it will redesign its Nordstrom Fashion Rewards as part of its broader efforts to build customer loyalty. The updated program puts more control in the hands of customers,

making it easier for Fashion Rewards members to take advantage of complimentary services, access some of the most coveted benefits and fashion events and earn additional points. All Fashion Rewards members automatically began accruing benefits under the new program beginning January 1, 2012.

"Fashion Rewards is a key part of our efforts to provide better service and build long-term relationships with our customers," said Kevin Knight, president of Nordstrom Credit. "We spent a lot of time over the past year listening to customers and looking at how we could improve our Fashion Rewards program. We're excited about this redesign and how it will help us offer more meaningful benefits to more of our loyal customers."

Nordstrom, Inc. is one of America's leading fashion specialty retailers. Founded in 1901 as a shoe store in Seattle, Nordstrom operates 225 stores in 30 states, including 117 full-line stores, 104 Nordstrom Racks, two Jeffrey boutiques, one treasure&bond store and one clearance store. Nordstrom also serves customers through Nordstrom.com and through its catalogs.

Image: Nordstrom