Only wins Gold at Cannes

Bestseller’s jean brand Only has won a Gold Lion and two Silver Lions at this year’s Cannes Lions International Festival of Creativity, the prestigious global marketing awards, for its short film, The Liberation. Made in collaboration with the

Copenhagen-based commercial agency Uncle/Grey, the online interactive film aimed at women aged 16-25, allowed viewers to simple click any time to freeze the film, turning into an interactive catalogue which viewers could browse, like, pin, tweet and buy.

The film was quoted as being “Outstanding, next level and beautiful” according to the jury and was awarded the Gold Lion in the leading category, ‘Retail and E-Commerce’.

Commenting on the win, Head of Marketing at ONLY, Niklas Sønderskov Andersen said: “The Liberation proves that we are a global brand with international leverage and the project sets the stage for how we communicate with our customers: with open dialogue and strong customer engagement.”

The Liberation, which has been viewed more than one million times across more than 100 countries, was also awarded a Silver Lion in the categories - ‘Interface and Navigation’ and ‘Photography’.

This win for Only, follows fashion and lifestyle brand Benetton who were honoured for its ‘Unhate’ campaign.