Oscar de la Renta opens London boutique

American designer Oscar de la Renta has opened his first store in the UK. The new retail space in London, located at 130 Mount Street, London on the corner of Berkeley Square, covers 3,000 square feet. It is currently the brand’s largest, and its

third in Europe after Madrid and Athens. It is the company’s 14th store worldwide.

The store was designed by Meyer Davis Studio and spans three floors, showcasing daywear, fragrances and handbags on the ground floor; formalwear and footwear on the first, and bridal, children’s and home wear on the lower ground floor. Jewellery and other accessories are displayed around the entire store.

Alex Bolen, CEO of Oscar de la Renta, said the company worked for five years to secure the right location on the street, one of Mayfair’s hottest luxury strips with brands including Lanvin, Loewe, Goyard, Nicholas Kirkwood and Christian Louboutin.

“It was important to ensure that our local customer was well-serviced,” said Bolen. “We want to look after our Mayfair friends, and tourist traffic alike,” he added.

The brand already has a solid ready-to-wear customer base in London: It has recently enlarged its boutique at Harrods, and also sells at A La Mode, just off Sloane Square.

Bolen also added that a bigger opening is planned for the spring, which he said de la Renta himself is planning to attend.

London is the first de la Renta store to have separate spaces for bridal, home and children’s wear.

Last week Oscar de la Renta announced he was collaborating with John Galliano on a project, Galliano's first position since being dismissed from Dior.

Image: Oscar de la Renta