Peroni to sell exclusive Antonio Berardi collection

Italian beer brand Peroni Nastro Azzurro has announced that it is launching a digital pop-up shop and online hub celebrating ‘Italian style and sophistication’ to marks its 50th anniversary this year. The site will launch during London Fashion Week,

to celebrate the brand supporting Antonio Berardi’s autumn/winter 2013 show, and as part of the partnership the designer has created a capsule collection ‘Bellagio by Antonio Berardi’ that will be sold exclusive via the Emporio Peroni shop.

The capsule line features unisex sunglasses, a tote bag, as well a range of cover ups for men and women, designed to be the ‘definitive spring/summer’ collection that takes the ‘fashionable traveller from the city of Milan to Bellagio with sophistication and ease’.

Commenting on the collection, Berardi, said: “The unisex collection was designed for Italian style aficionados around the world, to be worn in combination as essential Spring/Summer pieces. I wanted each piece to be timeless, exuding quality and craftsmanship - values that are important to me and to Peroni Nastro Azzurro.”

The limited edition line is limited to just 50 of each item, which have all been produced and made using locally sourced Italian materials and created by artisan Italian craftsmen.

Claudia Falcone, Peroni Nastro Azzurro’s global brand director, added: “Peroni Nastro Azzurro is committed to championing Italian style around the world. We are delighted to launch Emporio Peroni online for devotees of Italian style, and to make available the chic collection designed for Peroni Nastro Azzurro by Antonio Berardi.”

The digital pop-up shop goes live on February 15.