Pretty Green to open Carnaby store

Liam Gallagher's fashion brand Pretty Green will open it's first store on Carnaby Street on Friday 30th July. The store will be selling a selection of exclusive one off Pretty Green pieces in addition to showcasing the Green Label and Black Label Spring

Summer 2010 collections.

The collection, founded and designed by Liam, draws its inspiration from the art, music and culture scene of the 1960s, so Carnaby Street is the perfect location for the brand's first store. Pretty Green is renowned for the attention to detail with an emphasis on quality fabrics, cut and classic tailoring. Demand for the SS10 collections have been high - form an orderly queue behind us!

The new store will be housed over two floors and even feature a Lambretta Li 150 Series 3 replica scooter and panoramic image of Liam on Brighton beach.

There's a host of new independent boutique openings in Carnaby coming up soon - look out for new concept Jaeger Boutique on Foubert's Place, unique footwear F-Troupe on Marshall Street and the first store for fashionista favourite Pryrus in the Newburgh Quarter which will include a contemporary art showcase.

Image: Pretty Green