Primark opens first store in France
By FashionUnited
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Marseilles the "perfect place" to open the first store in France
“We are delighted to open our first store in the center Grand Littoral. France is renowned for its lifestyle and passion for fashion, so it is essential for us to be present to share with France our products and our love of fashion. As the most important mall of the region, Grand Littoral is the perfect place to start the success of Primark in France,” said O'Donoghue.The new store opening has already has a positive impact on the French economy and helped create over 300 new jobs. Primark, known as Penneys in Ireland, has numerous store openings planned throughout France in the years to come, first one in Dijon in the shopping center La Toison d'or, then three stores in Paris with locations at Villeneuve La Garenne, Aulnay-sous-Bois and Cretiel and lastly a store in Marne La Vallée is planned for 2017.
Primark has witnessed “new and unheard of success” during its expansion phase through Europe, according to the company's general director for Northern Europe, Wolfgang Krogmann, something that is reinforced with the commotion that is caused every time a new store is opened. With the addition of the new store in Marseilles, Primark is currently present in nine countries across Europe, with a total of 269 stores.
Company profits increased 44 percent during the fiscal year ending on September 14 to 514 million pounds and Primark's chairman Charles Sinclair recently revealed that they had seen further growth in underlying sales since September.