Radley launches store concept created around its British heritage

British handbag and accessories label Radley has announced the roll out of its new heritage store concept across all stores locations as the label continues its international expansion scheme. The affordable luxury label aims to use its new store fronts as means to connect with

its “ever growing UK and international consumers” and allow them to fully “embrace the Radley brand”. The new store concept is said to reflect Radley's strong British heritage and showcases traditional interior features from Victorian houses, such as black-and-white tiles, cast iron railings, raw bricks and vintage lampposts.

Radley unveils new store concept

“We chose to design the new concept in-house, as we felt we know our customers better than anyone else,” said Lucie Watkins, head of creative at Radley. “We like to look everywhere for inspiration, and where better to look than our birth place and home town. From the brick walls, to the lampposts and cast iron railings, we have tried to bring a little bit of London in to each of our stores.”

The refurbished store concept is set to provide extra space to accommodate the label's expanding category sections such as eyewear and timepieces. The new stores will also include in-store click-and-collect points via customer iPads, as the label aims to support sales from its omni-channel offering. Radley’s newly opened flagship store, in Covent Garden, London was one of the first British stores to feature the new concept.

Prior to the flagship store's official opening, Radley placed a giant topiary of its iconic emblem, the scottie dog, on the East Piazza to in honor of its new store, which will showcase its second collaboration with Holly Fulton for Autumn/Winter 2014. The collection includes new handbag styles in vibrant colors such as mint green and sky blue.

The accessories and handbag label has rolled out its new store concept to stores in Liverpool and Bicester Village as well and is preparing to introduce the concept to other UK stores in Westfield London, Nottingham and Glasgow by the end of next month.

Overseas, Radley's first store in Taiwan, which opened this year May, was created around the new concept, whilst a second store set to open in November, will also showcase the new interior design. The label has also introduced the renewed store concept to its six main concession stands in German department store chain Karstadt, and is set to open an additional three stores which will feature the new concept next month.