Republic launches new house brand

Multi-branded fashion retailer, Republic is launching a new house brand, White Label in response to customer demand. Launching in-store and online this month, the new collection features wardrobe staples bought in bulk to achieve the best

possible value for customers, with prices starting from £8.

The range includes straight and carrot fit denim, chinos, t-shirts in an assortment of colours, checked shirts, cuffed jog pants, zipped sweats and a choice of gilet or puffa jacket.
“We are excited to launch White Label – a collection of great quality essential items at exceptional value,” says Guy Daltry, Buying Director at Republic. “We know our consumer and the styles they love to wear and have designed this collection with them in mind. In the current climate we are continuously reviewing ways to make a saving for the customer and by buying in significant quantities we can pass this saving on while producing quality fashion.”

White Label sits alongside Republic’s other house brands: Miso, which is a catwalk inspired line for women; Soul Cal is a laid back men’s and women’s wear lifestyle brand reflecting the Californian spirit; Crafted a music-inspired denim heritage brand; and Fabric of Life a young and sporty brand for men.

Republic currently employs more than 2,500 people and operates 119 stores in the UK and Republic of Ireland, and in 2010 the retailer recorded a turnover of £225m.

Images: Republic