Retail demand for pop-up boutiques

Retailers and fashion brands have long been popping up all over London and now a website dedicated to temporary retail space has been launched. The term Pop-Up is often applied to shops offering fashion and clothing, where the shop is intended

less to transact profitable sales than to promote demand for the goods and thereby produce profitable business at other locations.

Pop-Ups

provide interesting temporary locations

London, of course, is one of the world's leading retail capitals, which means property is often in flux. Specialising in locations such as London's Soho, Covent Garden, Shoreditch and Bloomsbury, Appear Here can help provide interesting yet temporary locations for brands looking to showcase their collections without having to agree to a long lease and endless costs.

According to Appear Here, the landscape of retail is changing, it’s all about ceasing the moment. Being in the right place at the right time, pushing an experience that cannot be matched online.

The Internet is an incredible platform that allows us to test, launch and modify our ideas quickly and share them with the world. It doesn’t offer the chance to meet your customers face-to-face, gauge their reactions, or indeed have them touch and try the product in person. With pop-up shops you get the same flexibility offline and something more: human interaction.

Landlords also understand that empty shops aren’t attractive to look at on the street or on their balance sheet. Flexible tenants during ‘awkward pauses’ help save costs, increase revenue and drive footfall.

Images: Pop-up boutiques