Sainsbury's relaunches Tu clothing

UK supermarket retailer has re launched its TU clothing range with a revamp of its website and a new TV advert. It’s a move designed to up the level of attention the non-food sector of the retailer receives in the public and to compet

in the clothing sector with leaders Primark, Tesco and Asda.

Sainsbury’s has expanded its TU products in recent times and the retailer claims that it is now the seventh biggest clothing, footwear & accessory brand in terms of sales in the UK, according to data from Kantar Worldpanel.

The campaign advert showcases the brand’s new summer range, features the song ‘At Last’ by Etta James and carries the strapline ‘clothes you can’t wait to wear’.

Honor Westnedge, Associate Retail Analyst at Verdict Research, commented that the campaign launch should help Sainsbury’s gain even more share of a market that has become “increasingly saturated”.

Luke Jensen, Sainsbury’s Non-food Managing Director, said: “TU clothing has become, and will continue to be, a major growth area for Sainsbury’s. This multimillion campaign shows off some of the products we’re most proud of this season, and demonstrates our commitment to offering stylish clothes at great prices.’

There are also plans afoot to allow customers to order the range online for convenience sake and thus help boost sales.