Sales boom for Royal Wedding Weekend

Retailers in West End, London, are expecting to see sales grow by about £50million this weekend thanks to an expected 500,000 increase in shoppers heading to the region as a result of today’s Royal Wedding. New West End Company

, which represents 600 retailers over Bond Street, Oxford Street and Regent Street, estimates an extra half million shoppers to arrive in the West End over the course of the four day bank holiday weekend, which will include a heavy tourist interest.

While the weekend trading increase is predicted to 11 per cent compared to a normal weekend, New West End Company predicts that there will be a “honeymoon halo effect” that will see a continued five to ten per cent sales uplift for around four weeks now Prince William and Kate Middleton have tied the knot.

Amongst integral retailers in the area such as heritage store, Fortnum and Mason on Piccadilly and high street department store Debenhams, there’s a common consensus; all wedding memorabilia has been in constant demand.

Simon Burdess, Trading Director at Fortnum & Mason, said ‘sales of commemorative items have exceeded all expectation.’