SaveMe4Later app deployed by Figleaves

Online lingerie retailer, figleaves.com, has partnered with SaveMe4Later on its first interactive ad campaign targeting London underground commuters, which will track their interaction with offline advertising. The campaign launches today

and will be displayed in over 60 London tube stations and over 450 underground sites, until December 12.

Commuters will need to download the SaveMe4Later app overground to use it underground to save the Figleaves adverts as they travel within the tube network. Additionally, consumers can type the brand name ‘Figleaves’ and station ‘location’ into their phone, and they will then receive notification when they reach ground level, the pending advert saves and will be processed and available to view, either on their web account or directly on their mobile phone. When accessed, the app will deliver the exact advertisement with all the product information, an exclusive discount and a direct link to buy online at figleaves.com.

Both brands will be promoting the campaign through Facebook advertising and further online activities, which will encourage users to interact with the figleaves.com adverts.

SaveMe4Later CEO Dermot Dennehy said, "SaveMe4Later facilitates sales from offline advertisements, sales tracking from these adverts, and can generate granular consumer data. figleaves.com will be the first brand to lead this new form of interactive advertising on the Underground, with other brands to follow in 2012."

The SaveMe4Later shopping app launched in October 2011 and uses phone technology to allow users to save advertisements from the UK’s most popular magazines to their personal account on its mobile app and website.

Image: Figleaves