Scandale to relaunch at Moda

Lingerie and swimwear tradeshow, Moda has announced a host of new signings for its autumn/winter 2012 edition, which takes place from February 19-21 at the NEC Birmingham. Among the new signings will be vintage French shapewear label

Scandale, which has chosen Moda as the platform for its relaunch back into the UK market.

The French brand will showcase its new vintage-inspired cosmetic lingerie collection, Sirène, which is set to launch in the UK in August. The eight-piece collection is aimed at targeting the 30+ markets whose change in lifestyle is determining her changing shape, and will use heritage-inspired detailing and curved seaming with sleek panelling to enhance the bust, waist and hip proportions.

Other International labels presenting this season includes: German brand Belly Cloud will introduce its body sculpting apparel label for both everyday and beachwear; Brazilian label Scala will showcase its range of contouring garments alongside its lace lingerie line; Belgian brand Mammae will present is range of maternity bras; Italian brand Emilio Cavallini will show its latest range of hosiery; and Dobotex, the worldwide licence holders for Puma Socks and Bodywear, will be in attendance for the first time this season with an eye-catching hosiery collection.

Returning brands will be the likes of Eveden, Aubade, Simone Pérèle, Gattina, Panache, Gossard, Berlei, Anita UK, Curvy Kate, DKNY, Royce Lingerie, Seaspray, Maryan Mehlhorn, Hanro, After Eden, Björn Borg, Maidenform, Mey Bodywear and Vanilla.

In addition, Moda Rouge, the premium collections area of the show with a designer and directional brand line-up, welcomes UK label Louise Ferdinand this season with its glamorous 1950s-inspired pieces whilst Bikini Beadz will show its range of beautiful waist beads designed in celebration of the female form. They will sit alongside returning labels Dirty Pretty Things, Miss Mandalay, Playful Promises, Kiss Me Deadly, Kiku and Starline.