Scoop to host Scandinavian brands

London-based fashion tradeshow, Scoop International, which is dedicated to contemporary premium womenswear, accessories, footwear and lifestyle labels, has announced that it will present a Scandinavian-themed autumn/winter 2013

show.

Following the success of focusing on Belgian brands at its spring/summer 2013 edition in August, Scoop will host the ‘Smörgåsbord of Scandinavian’ featuring brands from Norway, Denmark and Sweden.

Brands representing Sweden include footwear and accessories brand Swedish Hasbeens, womenswear label Odd Molly, knitwear brand Hunky Dory, as well as contemporary womenswear brands Twist & Tango and Flippa K, and London Fashion Week label, Back by Ann-Sofie Back.

Danish exhibitors will include directional contemporary womenswear brand M Wiesneck and accessories label Becksondergaard, as well as the influential womenswear label Vadum, which is known for its off-kilter mix of richness with roughness to create a no-fuss feminine look tempered with a distinctly streetwise urban edge.

While Norway will be represented by Norwegian designer Tine Mollatt who will be showcasing her Bt Ti Mo AB collection of ‘true and honest women’s clothing’.

The autumn 13 edition will take place from February 10 to 12, where the European gallery will sit alongside more than 250 UK and international apparel, footwear, lifestyle and accessories labels at the Saatchi Gallery in London.

Image: Odd Molly