Sebago opens first UK flagship

Nautical footwear and clothing brand, Sebago is opening its first UK flagship store next month in London. Working with property agents Jones Lang LaSalle the brand has secured a 1,604 sq ft retail space on London’s Regent Street encompassing

 two floors.

The vision for the store is to provide customers with the ultimate Sebago heritage experience, drawing upon the brand’s New England nautical culture, by housing a true-to-life yacht inspired staircase with inset portholes.

The flagship will feature the brand’s footwear, apparel and accessories, as well as all exclusive brand collaborations, which for the current season includes the new creative and visionary Artisan and Filson Collections.

The Regent Street shop follows on from the success of the company’s first UK standalone concept store in Bath, which has been successfully trading since March this year.

Sebago, whose parent company Wolverine Worldwide also owns labels Hush Puppies and Merrell, has more than 250 UK stockists as well as 45 standalone stores in Europe and the
Middle East.

Wolverine Worldwide recently posted a second quarter revenue growth of 20.1% compared to the previous year, and double-digit revenue growth for all Wolverine brand groups and consumer direct businesses.

“Our recent revenue performance clearly demonstrates the broad strength of our portfolio and the benefits of consistent investment in brand-building initiatives,” said Blake W. Krueger, Chairman and Chief Executive Officer, Wolverine Worldwide.

Images: Sebago/Wolverine Worldwide